A holiday gifting campaign that celebrates the joy of getting in major glam and hitting the town to experience the magic of an unforgettable night out. With five distinct restaurant concepts, our objective was to invite the audience to invest in a future * shimmering * night out made possible by an Upward Projects gift card.

Me and my creative partner came up with a campaign identity that would boast a good time, ignite imaginations and differentiate itself from usual holiday promo clutter. Through planning, art direction and styling, we brought our dream to life during a 3 day photoshoot while working closely with a photographer and models. We captured dazzling imagery that was used to create branded promotional materials for digital and physical spaces as seen below.

Check out my highlight reel here!