A memorable, branded winter release for Postino’s premier wine club, Wine Cult. While staying true to the essence of the core Wine Cult brand, for this release, we chose to draw inspiration from the charming après ski culture. By blending vintage ski aesthetics with the sophistication of wine culture, we aimed to create an experience that resonated with existing Wine Cult members while attracting new enthusiasts.

Me and my creative partner coordinated and art directed a small photoshoot where we worked with a photographer to capture campaign imagery to use for digital pieces of this campaign as seen below. We also designed restaurant displays, and branded collateral for members to receive in their boxes. Fun fact, I designed two of the wine labels in this release! 

Check out an unboxing reel here!