Coordinating and art directing a photoshoot for Joyride Taco House, a laid-back taco-joint deeply influenced by the vibrant 1990’s California surf and skate culture. After undergoing a recent rebrand, the restaurant was in need of fresh imagery that showcased their new branding, collateral and offerings. We captured images that not only reflected the restaurant's relaxed and off-beat atmosphere but also highlighted the energy and freedom synonymous with west coast surf and skate culture.