
Upward Projects 2023 Holiday Campaign
Gift It Real Good
Campaign Identity
Art Direction
Graphic Design
Set Design
Styling
An electrifying holiday gifting campaign inspired by the vibrant nostalgia of the early 1980s. With five distinct restaurant concepts, our objective was to transport our audience back in time while enticing them to indulge in the thrill of gifting and dining.
Me and my creative partners role in this project was to dream up a theme that would resonate with multiple audiences, cut through usual holiday promo clutter and have immense visual appeal. We coordinated, art directed, and styled a 3 day photoshoot where we worked with a photographer to capture images to use throughout the campaign. We used these images to develop themed promotional materials for digital and physical collateral as seen below.
Check out my highlight reel here!











Emails (6 out of 35)







Poster

A Frame

Table Talker

To-Go Bag Tag

Bonus Gift Card

Social



Website Pop Up










Credits
Campaign Identity ✺ Sam Hendricks + Peter Lora
Art Direction ✺ Sam Hendricks + Peter Lora
Graphic Design ✺ Sam Hendricks + Peter Lora
Set Design + Styling ✺ Sam Hendricks + Peter Lora
Photography + Lighting ✺ Rachel Eblin + Eli Cook
Models ✺ Sean Brown, Meti Bates + Megan Zavala
Copywriting ✺ Kelly DiFilippo + Brittany Baldwin
Campaign Planning & Management ✺ Tanni Rednor + Brittany Baldwin
Digital + Social Management ✺ Colin Reeves
Print Logistics • Tanni Rednor